8月19号,广州雅美姿化妆品公司十五周年庆典暨新品发布会在广州举行,来自全国各地的经销商和雅美姿一起见证了这个具有里程碑意义的日子。
广州雅美姿化妆品公司是一家创立了十五年的集生产,研发,销售为一体的老牌彩妆企业,旗下有四个品牌:“雅美姿”“欧宝娜”“雅娜丝”和“伊兰缇”,产品行销遍及全国,得到了广大经销商和消费者的认可。
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在当天的庆典会议上,雅美姿董事长黄朝励先生向来自全国各地的合作伙伴回顾了雅美姿十五年的发展历程,同时也为品牌下阶段的发展工作做了规划。
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雅美姿一直以来不忘初心,坚持十五年如一日,以工匠精神打造良心产品。不断创新,着力打造符合新生代消费者需求的彩妆新品。本次发布会推出了10个新品SKU,产品价格从49元到358不等,其中“伊兰缇”品牌的新品以全新风格亮相,让人眼前一亮,赢得了参会嘉宾的交口称赞。
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流量减少,销量下滑,这是实体渠道面临的问题,黄朝励先生就这个问题,也提出了解决之道,雅美姿今年和快手,抖音,小红书,微博,百度等多个平台展开合作,大面积开展内容种草,网红直播等形式推广品牌,从线上导流到线下,引导线下代理商,加盟商参与各个环节,达到提升门店销售的目的。
营销专家
现场解读
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短视频、直播营销趋势
会议现场不仅邀请了营销专家进行讲座,还特邀了各大平台的网红主播进行了现场直播。
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会议现场进行了优秀经销商颁奖,现金抽奖等活动。
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会议隆重而热烈,取得了圆满成功!
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在消费升级,新国货潮流回归的大背景下,雅美姿不忘初心,坚持打造高品质产品,再结合好的盈利模式,建立合作互赢平台,品牌发展迎来了新机遇,迈向下一个黄金时代。